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FAQ

Frequently asked

Twenty-one questions across six topics. AI-First, process, pricing, security.

Not finding the answer? Message us on Telegram. We reply within the day.

AI-First and generative search

01What is AI-First web design?
AI-First is a design method where the site's structure, page hierarchy and content delivery are built from day one to be read by search AIs and language models. AI-First is not about using AI tools in production. It's about a reversed order of thinking: first design how the site will be parsed by a model, and only then how it will look to a human on screen.
02Will my site appear in ChatGPT and AI search results?
AI-First architecture notably increases the chance of appearing in AI answers — Google AI Overviews, ChatGPT Search, Perplexity, Copilot, Yandex Neuro. We can't guarantee specific placement: the algorithms are closed and change often. What we do guarantee is technical cleanliness — AI systems will read your site correctly.
03Do you implement Schema.org markup?
Yes, it's the foundation of AI-First. We mark up Organization, Article, FAQPage, BreadcrumbList, Service, Product, DefinedTerm, BlogPosting — depending on the page type. Everything ships as JSON-LD and has no visual impact.
04What is llms.txt and does my site need one?
llms.txt is a text file at the site root describing content for language models. In spirit, it's robots.txt for AI. Today it's read by Anthropic Claude and Perplexity; Google and Yandex haven't publicly confirmed support yet. The file is lightweight and unobtrusive, so we add it to every AI-First project.
05How does a site end up in Perplexity, Copilot, AI Overviews?
Through transparent architecture, precise definitions, structured FAQs and content that's easy to extract a clean answer from. AI picks sources that split into meaningful blocks and fully cover a specific query. AI-First bakes this in at the design stage.
06Can I order an AI-First adaptation for an existing website?
Yes — we offer a dedicated «AI-First website adaptation» package at $490, delivered in up to 3 business days. It includes: full Schema.org markup (Organization, BlogPosting, FAQPage, BreadcrumbList, WebSite, DefinedTermSet), llms.txt and robots.txt with explicit allow for 16 AI crawlers (GPTBot, ChatGPT-User, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, YandexBot and others), FAQ blocks and a glossary with Q&A markup for direct citation, bilingual hreflang ru/en if your site has an English version, and IndexNow API for instant reindexing on Bing and Yandex. A fit for projects that already exist and don't need a redesign — we add a layer of AI visibility on top of the current look.

Process and timelines

07How long does a site take?
Landing page — 1–2 days. Multi-page site — up to a week. Online store with catalog and card payments — up to 14 days. We confirm the exact timeline after the first conversation, once the full scope is clear.
08Do you build a mobile version?
Yes, always. The mobile version is our starting point in design: we draw for phone first, then scale to desktop. Over 70% of web traffic comes from mobile, so mobile-first is a mandatory standard for us, not an optional add-on.
09Can the client be part of the process?
Of course. Design mockups live in Figma, build progress is on a staging URL. We accept changes at any stage. There's no "black box" or final-only presentation here.
10How do approvals and revisions work?
At the end of each stage we send a link and discuss it in Telegram. Up to three revision rounds are already included in the price. If after approving the first screen the concept itself changes, such rework is billed separately so hidden work doesn't pile up.

About the studio

11Who works on the site?
One person — designer and developer at the same time. No account managers or project coordinators between you and the product. From the first call to launch, the project is led by a single specialist — this keeps the design bar high and speeds up every decision.
12How many cases do you have?
All work is on the home page in the cases section. These are not Figma mockups but live production sites — every link leads to a working project.
13Where are you based?
Velvetum is a remote studio. All communication happens via Telegram and email. Time zones don't affect the work — we reply to messages within the same business day.

Pricing and payment

14How does payment work?
Card payment or bank transfer. For international clients we accept payments via card or wire; an electronic confirmation is provided after each payment. For business clients we issue a service agreement and closing documents.
15What's included in the price?
Scope depends on the tier: each package is described under its price on the pricing page — from a single screen with a form to an online store with a catalog and card payments. Every tier includes design, build, AI-First markup, Schema.org, llms.txt, the mobile version, and the first month of hosting by default.
16Are staged payments available?
Yes. On longer projects (7+ days) payment is split evenly: 50% after the first screen is approved, the other 50% after launch. On fast landings — full payment after mockup approval.

After launch

17What happens after launch?
The site moves to your domain and your hosting. We hand over the source code, access credentials, and a short guide on updating content. The first month after launch — small tweaks and analytics setup help are free.
18Can the site be updated after launch?
Yes. The site is fully yours, the source is open. You can continue with us on new work or hand the project over to your own developer. The stack — Next.js, React, Tailwind — is modern, and any experienced front-end engineer can pick it up.
19Who hosts the site after launch?
For static sites we recommend Vercel or Cloudflare Pages: a free tier, CDN out of the box, automatic SSL. When the project requires a specific region or jurisdiction, we choose the host accordingly.

Security and legal

20Do you work under NDA?
Yes. Confidentiality of corporate data is a core principle. We sign an NDA before any technical information is exchanged.
21Who owns the copyright on the site?
Fully yours. Upon final payment you receive exclusive rights to the design and the code — this is explicitly fixed in the service agreement. The site can be sold, transferred or developed further without our involvement.